How to Use Pinterest for Business (How We Grew 115,726% in 100 Days)

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Using Pinterest for Business, we took a 0 follower account to a monthly reach of over 750,000 people in three months, as new Pinterest users with zero experience in marketing. Here's how you can do the same.

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First things first, that’s not a click-bait title.

I actually did increase our account engagement by 115,726% in 100 days, all while using Pinterest to market our business. And I’m going to show you how I did it.

Here’s a screenshot of our Pinterest for business analytics:

Pinterest for business monthly traffic increase

If you think Pinterest is just for women that want to look at recipes and outfits, think again.

The screenshot above is for our personal finance website, DollarSprout.

Personal. Finance.

Probably the last topic you’d ever expect to do well on Pinterest. At least that’s what I thought, as a 20-something male who’s never used Pinterest in his life.

It doesn’t matter what your business or website is about — if you aren’t on Pinterest for business, you are seriously missing out on a ton of exposure, traffic, leads, and ultimately, revenue for your business.

So how did we grow a predominately male-focused niche on Pinterest? That’s what I’m going to show you.

Pinterest Marketing Using Pinterest for Business: The Ultimate Guide

Here’s what I’m going to cover in this Pinterest for business set-up guide:

  • Create a Pinterest for Business account and set up Rich Pins
  • Create a “Best Of” board
  • Make multiple pins for each blog post
  • Brand your pins to stand out
  • Join group boards (the exact tactics we use)
  • Put things on autopilot with a Pinterest scheduler
  • Reapply to the group boards you never heard back from

To do everything that I’m going to outline in this post will take a couple of months (if you do it correctly), but I promise you it will be worth it.

1. Create a Pinterest for Business account and set up Rich Pins

You want to make sure you aren’t using a personal account to build up your Pinterest profile for your website.

With a Pinterest for Business account, you’ll have access to Pinterest Analytics, as well as the ability to create “Rich Pins.”

If you have a little money to devote to Pinterest marketing, you can also pay Pinterest to promote your pins with a business account. That’s definitely not necessary, but it’s a nice option. We experimented with about $50 worth of promoted pins before figuring out we could make our pins go viral on our own, without the help of ads.

Rich pins make your pins stand out just a bit more by adding a bold link title in your pin description. Getting rich pins is really easy (and free). You just need to confirm your website within your Pinterest for Business account.

Related: 15 Facebook Groups That Will Drive Insane Traffic to Your Website

2. Create a “Best Of” board

Once you have a Pinterest for Business account, the next step is to create your “Best Of” board.

The purpose of this board is to house only pins that link to content on your own website. This is not the place to pin other peoples’ stuff. You can (and should) make a bunch of other boards for that.

When other users are looking at your account and deciding whether or not they want to follow you, they are going to be looking for this board to give them a sense of what type of content you yourself are contributing to Pinterest.

In your board description, be sure to include lots of keywords that users might be searching for.

Ideally, you’d like to have at least 50 or so pins on this board. If you don’t have that many pieces of content, don’t worry. See the next step.

3. Make multiple pins for each blog post

This is important for a few different reasons.

First, it’s always smart to A/B test your pins.

“You could write the best blog post in the world, but if I don’t feel like clicking on your pin, you’ve just lost the game.”

Experiment with different image backgrounds, different calls to action (CTAs), even different keywords in your description.

The other benefit of making multiple pins is that it makes it a little easier to run up your total pin count on your “Best Of” board. This helps when it comes time to apply for group boards, as you want to have a decent portfolio of pins that you can share.

I generally try to make 2 or 3 pins for each article.

4. The key to Pinterest marketing: Brand your pins to stand out

I’ll be the first to admit, I could have done a much better job of this when I was first making the pins for our VTX Capital account. I just didn’t know any better.

Then one day as I was scrolling through my Pinterest feed, this pin caught my eye:

well-designed pin of a blog income report

Before I looked down to see who the creator of the pin was, I knew it was going to be from Pauline Cabrera over at BRAND GLOW UP. Without even realizing it, I had subconsciously begun to recognize her purple-themed pins with the crisp block font.

And I knew that those pins led to really good content, so I clicked on the pin and ended up reading her article.

That’s when it dawned on me how important branding is when it comes to creating your pins, as long as you have great content. The only reason I clicked on that pin and went to her website was that it stood out to me in the sea of pins on my feed.

So since I’ve launched this new website, I’ve been keeping Pauline’s focus on awesome branding in the back of my head. Here’s a look at how my pins appear now:

Pinterest for business account branded "best of" board
Note: Breaking the Once Percent has since been combined with DollarSprout.

There are a few key points I’d like you to note with these pins:

  • They all have some amount of our main brand color: orange.
  • Pins that have both scripts and block font perform well.
  • The background images are all very light/white themed. This makes the text stand out more.
  • I don’t have a rigid format for each pin. I switch it up constantly, while still keeping the same theme.
  • Each one has both a logo and our .com address.

Having rock-solid brand recognition is so important if you want to succeed with your Pinterest marketing.

A lot of people use Canva or Photoshop to make their pins, but I’m old-fashioned and just use PowerPoint. Whatever works best for you is fine.

5. Join group boards

This is where the real magic is with Pinterest. If you don’t know yet, the number of followers you have on Pinterest doesn’t mean much. You can drive hundreds of thousands of hits each month to your website with less than 100 followers.

To help, you’ll want to be on as many quality group boards as you can. I cannot stress the quality aspect enough.

So how do you get on these group boards? You have to hustle.

The first step is to compile a list of boards that you would like to join. The best way to do this is to look at what group boards some of the top accounts in your niche contribute to. You can also use PinGroupie.com and search for group boards centering around different topics.

Each group board admin is going to have a different way that they want you to apply to their board. Some want you to email them, some prefer a direct message, some want comments, and some don’t give you any directions at all (that’s when you go full-on stalker mode and go to their website and search for their contact info).

Mass group board application means a lot to keep track of, so I recommend using a spreadsheet similar to mine below (we applied to well over 100 but this screenshot only shows the first 56 boards).

Pinterest group board application spreadsheet tracker

Once you have your spreadsheet started, it’s time to get to work and start contacting all of these people.

It’s going to take you a long time, and most of the time you will never hear back and you’ll never get added to their boards. That’s just the way it goes, and it’s okay. You gotta cast your net wide and understand that rejection is just part of the game.

Here’s the email template Ben and I used to contact group board owners:


Hi _________,

I was hoping to catch you and see if you would be open to adding me as a contributor to your ___________ (actually link to the board, they may have several and this makes it easier for them) group board.

I regularly write about __________, ___________, and __________ topics on my website that would be both interesting and valuable to your readers. I also like to regularly promote and highlight other members of the community so that everyone benefits from collaborating.

My Pinterest profile: ____________
My Pinterest email: __________

Thanks a bunch,

Jeff


Don’t overcomplicate it. Just send a quick note and give them all the relevant info they need so they can scope out your profile and make a decision on whether or not to add you.

Also, make sure that you are following the board and the board owner before you contact them. Please.

Tip: Bonus points if you include some kind of value you can provide them. That could mean linking to their website in one of your articles, promoting their content on social media, or whatever else you can think of that would benefit the other blogger. This drastically increases your chances of getting what you ask for.

6. Use a Pinterest pin scheduler

Tailwind Plus planWhen you’re busy building your blog or your website, you can’t afford to spend your entire day on Pinterest marketing.

This is where automation comes in.

Instead of manually pinning each of your pins to your group boards all the time (along with finding other peoples’ stuff to pin), there is software out there — a Pinterest scheduler — that takes care of all that for you. And it’s awesome.

I’ve used a few different programs, but my favorite Pinterest scheduler by far is Tailwind

One of the coolest things about Tailwind is its Smart Scheduling feature. What this means is that it will schedule pins for when your Pinterest audience is most engaged (using its own proprietary algorithm).

You don’t have to worry about picking the right times to post pins. This takes your Pinterest marketing efforts to a whole new level.

I can honestly say that investing in Tailwind has been the best money I’ve spent so far in my online entrepreneurship journey.

To give you an idea of the ROI of Tailwind, the first month of using it (at just $9.99/mo), I made over $1,200 in affiliate sales from the increase in traffic. I had never made an affiliate sale before then.

If you take the time to do the first 5 steps in this post, then Step 6 is an absolute must-do.

Start your free trial by using this link.

7. Reapply to group boards that you never heard back from

Just because you were rejected the first time doesn’t mean you should give up. There are a bunch of reasons why you should revisit your spreadsheet every few months:

  • The board owner might have missed your DM, email, etc.
  • Your profile might not have been good enough back then, but now it’s much better.
  • They could have just forgotten to add you.

No matter what might have happened the first time, go ahead and get back in touch with them. You have nothing to lose.

Don’t use the exact same script, and be sure to remain polite and courteous.

Mastering Pinterest Marketing Takes Some Time and Effort

But like I said before, it is so worth it.

For new websites, ranking high on Google is just not going to happen overnight, but Pinterest can be your secret weapon. The great thing about Pinterest is that it’s actually a really great search engine, it’s just disguised as a social media platform. It is, bar none, the best way to get your name out there if you are a content producer.

If a guy like me can take a Pinterest account from 0 followers to a monthly reach of 750,000 people in just three months, then anybody can do it.

Author
Jeff Proctor

Hi! I'm Jeff. A personal finance nerd and entrepreneur at heart, I'm here to bring you all the latest cool ways to make and save extra money. I've been quoted in several online publications, including Entrepreneur, NBC News, GoBankingRates, Student Loan Hero, Business.com, Credit Karma, The Simple Dollar, US News & World Report, Lifehacker, MSN Money, Moneyish, Zumper, IdeaMensch, Discover Bank, PrimeRates, Credit.com, Yahoo! Finance, Club Thrifty, Guru Focus, Rent Track, Fit Small Business, Coupon Chief, and more.

88 comments
Leslie
Leslie

Wow, this article is amazing! You touched on everything i thought i would be confused by. Ive pinned it to apply to my future punnable images and to fix the posts I’ve already created. Thanks for sharing, i am a new follower!

Thanks Leslie! Glad you got something out of it. Just took a quick look at your site- there is no reason why you shouldn’t be CRUSHING it in a few months if you step up your Pinterest game

Alex
Alex

Great tips, currently I’m focussing on Twitter. I think Pinterest should be my next network to focus on.

100% yes. The nice thing about Pinterest too is that it’s not as time sensitive as Twitter. Once you have your foundation set up of solid pins/group boards/automation, you pretty much have a consistent stream of traffic flowing to your site. THEN you can start crushing it on Twitter with the real time engagement.

Francesca - From Pennies to Pounds
Francesca - From Pennies to Pounds

This is super helpful! I just went and re-branded all of my pins and it took FOREVER.

jayci
jayci

Awesome post Jeff! I have been working on my pinterest and while I was doing some things that you mentioned, you gave me more ideas and things I need to change! Thank you!

woohoo glad this helped at least a little bit!

Veronika
Veronika

Hi Jeff! Happy to hear it’s working for you this well 🙂 I’m also using both Tailwind and Boardbooster, but it’s not as glamorous as it was a few months ago and I don’t know why. How do you have it divided between Tailwind and Boardbooster? I currently have just my own pins being automatically scheduled to group boards via Boardbooster and then I schedule other people’s pins through Tailwind.
I’d love to hear about your process! Thank you 🙂

Thanks Veronika!

I’ve been using Boardbooster primarily for my “Best Of” board because of its looping feature (basically deleting a pin and then repinning it on the same board, but the pin count stays the same). With that feature, I think the recency bias of what Pinterest thinks are “fresh” pins on my Best Of board makes them more likely to appear in someone’s feed. However, I waited until the account was somewhat established though before I started doing that. If Pinterest sees your account as high value, it will favor your new pins pins and show them more often- but if your account hasn’t built traction yet and you keep recycling pins, I think their algorithm will catch on. Hopefully that makes sense.

Of course, I don’t know any of this with 100% certainty, but it’s been my experience so far (and I have read similar things elsewhere).

For pretty much everything else, I’ve been using Tailwind (putting my pins to group boards and finding other peoples pins). I’ve also been experimenting with MassPlanner.

Veronika
Veronika

I see, thanks a lot Jeff!

Graham @ Reverse The Crush
Graham @ Reverse The Crush

Great tips!
My pinterest game has been lacking so I’ll definitely be referring back to this post later this month. Thanks for sharing!

Awesome! Looking forward to seeing you kill it on Pinterest here soon!

Kristin F.
Kristin F.

This was so helpful! I just signed up for Tailwind and I’ve been stalking group boards for a few weeks, but this helps me focus just a bit more.

Julie @ The Savvy Blogger
Julie @ The Savvy Blogger

I actually in the midst of upping my Pinterest game. I think I create cool graphics, but they’re definitely not branded to the point that someone would say, “Oh, that’s a Savvy Blogger post!” I want to get THERE. So this gives me a LOT to think about. Really great post.

Julie @ The Savvy Blogger
Julie @ The Savvy Blogger

I’m a total grammar nerd and that first line is supposed to say, “I’M actually in the midst…” LOL 🙂

Kendra @ Humble and Whole
Kendra @ Humble and Whole

Jeff,

I’m happy that Pinterest worked out so well for you! Pinterest is one of the BEST tools to drive traffic to my blog. I agree that Tailwind makes managing a Pinterest account so much easier.

You’ve convinced me to step my game up when it comes to Pinterest group boards! I’m on about 9 now with my original goal being 10, but I know being a part of more group boards could only further expand my reach. I love how you reapply to group boards that you haven’t heard from. I never thought to do that!

This post was so helpful! Thanks for sharing these great tips with us 🙂

Roy Miller
Roy Miller

Jeff, this is a very informative post. I have thought about using Pinterest, but I did not know much about it. This really helps me. Thank you for posting this.

I’m glad this could give you a few pointers for getting started! 🙂

Candice Marie
Candice Marie

Great post, I never thought to re-apply to group boards also keeping a spreadsheet is so smart. Today I went through my blog and pinned a second pin for my top posts. Thanks for sharing!

Thanks Candice! Yep, organization and persistence is the key to growing the reach of your Pinterest account. Kudos to you for getting those additional pins going!

Cathy
Cathy

I keep hearing group boards are no longer all that great for traffic anymore. Are they still relevant?

I definitely think exposure is harder to get than it used to be, but I still think group boards is the most efficient way of getting your message out there as a new blog. Unfortunately, as a whole, organic reach is getting more and more difficult on every platform.

Ritika Chakrabarty
Ritika Chakrabarty

Jeff, this is super informative! I’ve done a number of things on this list already but I’ll try some others. Feels good to know I’m on the right track.

Poorva
Poorva

very useful tips!

Heather Lilia
Heather Lilia

Really helpful post for those of us who may not necessarily be pinterest minded! Will definitely be utilizing some of the graphic design tips as mentioned above!

Thanks Heather! Yes, make those pins stand out and look awesome!

Jessica @AvaGraceFashions
Jessica @AvaGraceFashions

Great article. Amazing results & yes it’s a bit of hustle but looks worth it with the affiliates!!

Lys @ LyssaMichelle
Lys @ LyssaMichelle

Oh my gosh, this has been SO FREAKING HELPFUL! i am just getting started as a blogger and the information to learn and learn quickly is hugely overwhelming. This article is so fantastic! It puts the main points all together in one place. I am bookmarking this page to reread this weekend when I plan to put it all to good use. 🙂

Again, THANKS SO MUCH!

It definitely can be overwhelming but hang in there. And a lot of articles out there are a little bit deceptive, like “oh, just join some group boards” or “make sure you’re on Pinterest and your blog will blow up”, making it all sound so easy (and VAGUE). It takes real work, but you can do it! Just take it one step at a time and be organized in your approach 🙂

leti
leti

Wow, thank you, this is going to be my Bible now.
Great post!

Delphine
Delphine

Hi Jeff, thank you for your advice. It’s a bit of discipline but I look forward to applying your tips to my Pinterest strategy.

Tay
Tay

Hi Jeff! This has been so helpful!! I didn’t even know pinterest group boards existed! I will definitely give this a shot. Thanks so much for sharing!!

Thanks Tay! Pinterest really can decide whether you “make it” as a new blogger or not (in addition to great content- a must have). I checked out your blog and it looks like you’ve got a good thing going over there! Pinterest is really gonna help you blow up 🙂

ReShop Store
ReShop Store

Great tips on how you increased your Pinterest engagement. I’m new to Pinterest, and it works. I spent a ton of money on Facebook Ads, Google Adwords, and had no sales. With Pinterest in less than one full month I have sales that are moving in a positive direction now.

Jamie
Jamie

Thanks for the article Jeff, all of these tips are super helpful!!

Sarah
Sarah

Great article, Jeff! Very helpful. It finally pushed me to add rich pins to my blog so hopefully that gives me a little boost 🙂 I was using a free version of Tailwind, and my affiliate income is also basically 0 each month. I’m interested to hear how Tailwind helped you increase your affiliate commission, that is one thing that I could use a boost on too! Thanks again for the great read.

Sorry I missed this comment til now! So Tailwind increased my affiliate income simply by virtue of having increase traffic. I have been working to make sure the majority of my blog posts are optimized for monetization, so if someone DOES come there (likely through Pinterest), I have a decent chance of converting some sort of sale. Basically it just becomes a numbers game.

Laura
Laura

I’ve really been impressed seeing your growth on Pinterest (really!). Your pointers just gave me a couple more things to try to kick things up a notch on my own 😉

Thanks, Laura! Good luck to you and your Pinterest game 🙂

Julie @ Millennial Boss
Julie @ Millennial Boss

You explained branding in a way that really made sense for me. Thank you! I’m all over the place with my pins and can use a Pinterest makeover.

Thanks Julie! It’s never too late to do a little branding makeover. Best of luck to you!

Derek @ MoneyAhoy.com
Derek @ MoneyAhoy.com

I am going to get started with these tips right away – thanks for the inside info!

Ivy
Ivy

Thank u so much for this very informative post. As a newbie in this blogging world. This sums up everything I needed to know.. Glad I found it. Now, I’m thinking about branding my pins. Thanks again.

Glad this was helpful, Ivy!

crazybeautifulsexylo
crazybeautifulsexylo

Thank you so much for writing this. It’s become so hard to find pinterest articles that are straight and to the point and yours is just that. (That’s why I read so many of your articles!) Unlike you, I always loved and used pinterest in my personal life and am working towards getting the business side where I need it to be. Your tips are exactly what I was looking for. Hard to find that in so many other posts!

Thanks again & congrats on such success with your blog & pinterest!
-Lo

Thank you so much!! Love hearing comments like this. Best of luck to you as you continue to grow your blog 🙂

priscilla
priscilla

Thank you Jeff!
As a new blogger, you’re post is the motivation of my day! I’m starting to do number 1 to 5 now…
I can do it;)

YES YOU CAN!! Excited to see where you take things 🙂

Josh
Josh

Jeff — First off, found you from Michelle’s FB “Making Sense of Affiliate Marketing” Group Board. I followed this email to a tee. Went from zero 80K reach in 2 months. The actual traffic hasn’t really kicked in but, the plan is very clear. Additionally, as you pointed out in the Blog Income Report, not alot dudes on Pinterest. But with the Group Board strategy and persistence its working…

Still only seeing a couple hundred dollars a month, but hopefully I can break through in a similiar fashion. Keep up the good work on your status, as its great motivation that it will pay off.

Josh

Debbie Gartner
Debbie Gartner

Thx so much for the tips. I need to get better at my branding I had done my main site w/ purple (since my main site is purple), but now I’m learning it’s too dark, so I’m switching things up there. I’ve been trying some extra long pins too (800x 2400). I’m thinking though that 800×1600 may be better so that’s what I did for the last article.

I need to get on more group boards, too. I made a list yesterday and I will try your spreadsheet idea. I’ll try reapplying to some. The big issue I’m finding is that many of the top boards in my area (decor) are closed. But, I’m in 1 large one and one f my friends is in another and she’s repinning some of my content (and I do the same for her).

Shawna Lance
Shawna Lance

Hi Jeff,
Thank you so much for writing this article! I will be launching my own blog soon and these tips are great! I currently only have a personal Pinterest account, but I have $10k followers. I’m quite addicted to Pinterest and am on it all the time (when I’m not at my day job), but I have been on it for a couple years now to just barely reach that number. I was wondering if I can somehow turn those personal followers into blog followers, or link the two accounts? My personal Pinterest account just has a little of everything, and I wasn’t aiming for traffic, just stuff that interested me. I know it will take lots less time and work when I have a more targeted approach, but at this point I’m thinking I would have to be on Pinterest 24/7 to get a real following! Can I get organic followers by linking them in some way, to at least get a decent base? Thanks again for such a great post.
Shawna

Thanks Shawna! So, there is a way to convert your personal Pinterest account to a business account (which is what you’ll need in order to make a pin link to your website). Doing this, you’ll keep all of your current followers, and they will now be following your new business/blog account.

THEN, I would take all of your personal boards (that don’t relate at all to your blog topics) and either a) Delete the board or B) make them “Secret Boards” so your followers can no longer see them. As a business account owner, you want to be showcasing only stuff related to your niche. If you still want to pin personal stuff just for fun, you should be pinning to secret boards only, or open a new personal account.

Once you’ve done the above, go ahead and follow the process in this article just as if you were starting out with 0 followers. You’ve got a big head start!!

Have you already started your blog? If not, Hostgator just released a pretty sweet deal of domain name, website builder, and email address for just $3/mo (pretty much as low as it gets anywhere). I always recommend them if you are looking for an easy and intuitive setup!

Kristyngansen@gmail.com
Kristyngansen@gmail.com

I’m so glad I found this post before up t too far into my Pinterest strategy. Thanks for the great tips. It would have taken me forever to make the image branding connection on my own.

Barry Sullivan
Barry Sullivan

Thanks for being humble and completely unselfish! I actually found out how this website works a little better I had a completely different outlook on Pinterest all together. Congratulations!

Tammie Compton
Tammie Compton

This is one of the most informative post I have read. As was reading it I implemented many of your ideas right away. Thanks again for the information.

Barbara
Barbara

This article was super helpful. Thanks for all of the valuable info! It definitely motivated me and made me more hopeful! 🙂

Colette Lorimer
Colette Lorimer

The MOST helpful summing up of how to use Pinterest for business, thank you for sharing such invaluable tips. I will begin my journey using all of these suggestions.

Jennifer J
Jennifer J

Just stumbled upon this on Pinterest :)! This is an amazing post Jeff! I have an Etsy shop and am looking to increase my traffic through Pinterest. I totally see the value, but starting the journey has been daunting. Thank you for providing answers to some of the questions I’ve had!

Thanks, Jennifer! I hope this post helps. People don’t realize how much work it actually is to grow a Pinterest account quickly- but it is so worth it! Best of luck to you with your etsy shop! That sort of thing can do really really well on Pinterest

Jayde Scukovic
Jayde Scukovic

Love this post Jeff! Thank you for sharing. I’ve been trying to up my Pinterest game lately (I have only recently started my blog). It sounds like it could be a great way to generate a decent amount of traffic. Something I am struggling with at the moment!

Penny
Penny

I love the step by step approach of this article. I’m working through the steps right now. It seems like Pinterest is oversaturated with money pins right now. Must be a lot of people reading posts like this one, trying to make money off of Pinterest.

Nabankita @ Virtually Money Wise
Nabankita @ Virtually Money Wise

Great Post Jeff Sir! You have explained the usage of Pinterest in a wonderful way!
I am looking forward to utilizing your tips on my website.

Thanks a lot!

Colleen Elizabeth
Colleen Elizabeth

Love, love, LOVE this blog post! I’ve been trying to get the hang of Pinterest (still a work in progress) to get traffic to my blog, but I’d been reading and re-reading the same information. Finally, some deviation from the same old tired advice! Thank you!

You’re so welcome Colleen! It’s crazy how far you can go in such a short amount of time – we’ve dwarfed even those numbers in the past few months and we’re super excited to share about it in our upcoming Pinterest course launch. Thanks for stopping by!

Earn Smart Online Class
Earn Smart Online Class

Thank you, Jeff, for this comprehensive post. Many people say that Pinterest is a goldmine when it comes to website traffic. I’m yet to confirm. Just started using it. I hope to get the same results as you did. One thing I noticed, though, is that most board owners don’t respond to the emails. But, all the same, I got accepted in a few. Thanks to your sample email. It helped a lot.

Katja
Katja

Thank you! This is a very helpful post! I’ve been trying to get around Pinterest for a few months now, but just haven’t managed to get the idea of how exatcly it works. Also, I had no idea that I should go business profile, I’ll get right to it.
One question though: should I go pinning like crazy to get more people notice me (you know, repin at least 10 pins from other people a day), or shoud I ignore all that and just do group boards and focus more on the quality of my pins?
Thanks again!

Cassaundra Hearn
Cassaundra Hearn

Hi! Great article! I’m taking notes and trying to apply everything you’ve suggested. I got a little discouraged with my blog and trying to master Pinterest but I’m sticking with it and I’m going to make this work! I’m currently stalking all of your posts…you have some very helpful material and I’m glad I came across your pin! Thanks so much! If you don’t mind, will you take a quick look at my website and let me know what you think. Thanks!

Jeanette
Jeanette

Thank you for posting such great information! I have been struggling with the overwhelming amount of info out there and where to begin and you provided some clarity. Looking forward to applying!

Kristoffer Lim
Kristoffer Lim

As usual amazing content!

Laura Jacques
Laura Jacques

Great post, and really useful info! I’m trying to grow my brand and traffic via Pinterest at the moment, think I’m getting the hang of thing!!

Michelle
Michelle

I am TOTALLY CONFUSED!!! is there a YouTube video or something visual. I really want to start but it’s so daunting and baffling… I have tailwind but don’t even know how to use that properly ? please help!

Hey Michelle!

So I just happened to put together a video for this not too long ago (it’s at the bottom of this article).

https://dollarsprout.com/pinterest-pin-scheduler/

Sue
Sue

Hi Great post as usual. I am curious what you think about going through boards periodically and deleting the underachievers Does that make them look better to Pinterest ?

McKinzie | Moms Make Cents
McKinzie | Moms Make Cents

So fun seeing this a couple years later and the massive growth you and Ben have had! I love the TwelveSkip pins too. Her branding is so solid! Are you guys still using group boards much? I’ve been using them still, but a lot of my viral pins are coming from my niche personal boards.

Yes and no — we still get good exposure through them and I think our numbers would drop measurably if we were to ditch them all together — we were able to get onto a few high-quality ones over the years that still seem to get good distribution/engagement. If it becomes immediately apparent that Pinterest is throttling those group boards out too, we’ll likely ditch them.

It’s one of those things where its clear Pinterest is trying to reshape the pinning environment/phase out group boards (at least in their prior form), but they’re still working for now. When they stop working, we’ll adjust. 🙂

That being said, we also niched down and created more personal boards to get ahead of the suspected drop off. They perform well (and better than most group boards because our audience is more targeted than some of our group boards), but I’m not sure they’d be enough on their own to keep up (traffic wise) with where we are now. :\

Lenora Finch
Lenora Finch

Hello! I am Lenora Finch a retired nurse and getting bored! someone had a suggestion to start a blog and was not interested. I looked around and found a couple of savvy bloggers. I have never blogged but I am willing to begin after reading your success stories. Now what to blog about (smile). Thanks!

Brit on the Move
Brit on the Move

Hi there,
This is a great read – thanks! I’ve actually been struggling with the branding element and I need to nail that. One thing that has caused me to chicken out is I am not that big yet and therefore not a household brand. I don’t want to be too spammy with pins that have the same look and feel “yet” but I do want to get there. Also, I used tailwind but I had a royal mess. I had loaded the same pins (vs. re-pin or re-save) so had multiples of the same thing. I could not keep track of “a pin”. My board took a hit but it was needed. Thanks for all the insight. Nikki

Lak
Lak

Thank you! This is a very helpful post! I’ve been trying to get around Pinterest for a few months now, but just haven’t managed to get the idea of how exatcly it works. Also, I had no idea that I should go business profile, I’ll get right to it.

Shreya
Shreya

This was by-far the most useful post I read about Pinterest marketing. I wasn’t even aware of group boards (know a lot about them now after reading your other post about group boards!) And, thanks for simplifying the branding bit as well. I’m sure it makes a lot of difference.

Bhringraj Oil
Bhringraj Oil

I’d been thinking of working with Pinterest to promote my beauty blog. I’ve written a lot of quality posts but I didn’t know how to drive traffic from Pinterest to them. Seems like following all of these tips is going to take some time but it’ll be worth it. Set up my blog’s Pinterest profile today and ready to apply some of the tips from this blog. Thanks for such an actionable post!

Jill
Jill

Thanks to you guys, I’m improving my Pinterest game.

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