How We Make Money
Our readers always come first
The content on DollarSprout includes links to our advertising partners. When you read our content and click on one of our partners’ links, and then decide to complete an offer — whether it’s downloading an app, opening an account, or some other action — we may earn a commission from that advertiser, at no extra cost to you.
Our ultimate goal is to educate and inform, not lure you into signing up for certain offers. Compensation from our partners may impact what products we cover and where they appear on the site, but does not have any impact on the objectivity of our reviews or advice.
This is a question that should be asked of any business, and one we’re happy to answer. Our readers, affectionately known as “Sprouts”, are our top priority. They are why we spend countless hours and take great care in putting forth the best in financial education, research, and product reviews. Being transparent, in every aspect of our operations, is one of our core principles. If we’re not adding value to our readers’ lives, we’re not doing our job.
How Does DollarSprout Make Money?
Easy, we partner with advertisers and companies that share the common vision of helping you achieve financial success. These partners may include banks, apps, or other companies that conduct work in the financial sector.
When you read our content and click on one of our partners’ links, and then decide to complete an offer — be it a purchase, opening an account, or any number of other triggering actions — we may earn a small commission from that advertiser, at no extra cost to you. In fact, in some instances, you may unlock an exclusive promotion merely because of our partners’ wishes to do business with DollarSprout readers.
Our ultimate goal is to inform and protect, not lure you into purchasing products.
Can I Trust DollarSprout Reviews?
We are glad you asked. It is common sense to wonder if our reviews and content are biased or intended to influence you, especially if the brand we are reviewing is a financial partner of ours. You are correct to assume that although some of the companies and products we review provide a means for us to make money, that does not interfere with our editorial integrity and research.
Although we may write reviews about certain products because of the partnerships we have with those respective brands and companies, we do not allow third-party compensation to affect our due diligence and editorial integrity. If we review a product, regardless if we are compensated for our work, and genuinely do not find the product to be in the best interest of our readers, we will be sure to let our review reflect those findings. Advocating for something that would steer our readers away from financial stability goes against our core fundamental values. It’s just not in our DNA.
For example, where we review what we feel are the best investing apps, we advise our readers to assess if they have a household budget in place, or a plan to pay off debt, before engaging in more speculative financial activity. This is the core of who we are and how we want to serve our readers.
We believe that our work speaks for itself. For years, we have spent countless hours researching products, apps, and companies who never even knew we existed. Why? Because we started DollarSprout with the intentions of putting our readers first, and that will never change.
Who Is Behind DollarSprout?
We brought together a team of personal finance experts and nationally recognized journalists that specialize in the financial and banking sectors of the economy to do what they are passionate about: write about the financial products, companies, and technologies that can improve and flourish the lives of the people around us.
We do this because we believe it is important to help millions of readers worry less about money, so they can spend more time on the things that truly matter. After all, finances don’t need to be scary.
Meet the team to check out the people working tirelessly behind the scenes to help you accomplish your financial goals.
Long Story Short
From the time we started this company, our readers have been, and are still, our most important priority. We value you more than anything else. We work hard to help you pursue the financial best life you’ve always dreamed of, and that will never change.