Capital One Shopping Review: What We Love (and Hate) About It
Capital One Shopping is an app and browser extension that helps you find relevant, working coupon codes for things you purchase online. It's free to use and will generally save you some percentage off each eligible purchase you make.
I suffer from a common shopper’s conundrum: I love finding creative ways to save money, but hate wasting time looking around for a deal.
In the past, every time I would get ready to check out online, I’d open a new tab and type “[site name] coupon codes” into Google. Sometimes I’d search through pages of codes only to find that none of them worked.
Eventually, I stopped trying. But every purchase thereafter came with a twinge of guilt because, I thought, “I could be spending more money than I need to. What if there’s a deal I don’t know about?”
That’s why, when I heard of Capital One Shopping (formerly Wikibuy) back in 2017, I immediately looked up and added the browser extension. I was beyond excited for a tool that could help me save money with little to no effort on my part.
Like any app, Capital One Shopping has its pros and cons. But more than six years later, it’s still the online shopping companion I rely on the most.
What Is Capital One Shopping?
In short, Capital One Shopping is a free coupon finder, loyalty program, and rewards app. It’s completely free to use, and you don’t need a broader Capital One account to participate.
Capital One Shopping exists in two forms: a browser extension (available for Google Chrome, Safari, Mozilla Firefox, and Microsoft Edge), and a mobile app.
They’ve partnered with over 100,000 different retailers like Amazon and Target to get you automatic deals on tech, clothing, travel, gaming, qualifying energy bills, and more.
The Austin, TX-based company was founded in 2014 and acquired by Capital One in 2018. Capital One Shopping users saved over $800 million in the past year alone.
Capital One Shopping offers multiple easy ways to save money, including automatic coupons, reward credits that can be exchanged for free gift cards, a price comparison tool, and price drop tracking. When you add the browser extension, you'll get automatic notifications for deals on sites you visit.
Show Hide moreHow Capital One Shopping Works
Capital One Shopping offers several top features, including Amazon price comparison, automatic coupon application, and rewards credits for online shopping.
We’ll cover how to capitalize on the more popular features and bring to light the drawbacks that exist.
1. Automatic reward credits and coupon application
By far the most rewarding feature, Capital One Shopping is immensely popular because it automatically finds working coupon codes and awards free gift card credits when shopping online.
Any time you’re browsing a retailer where Capital One Shopping detects a working code or eligible gift card credits, you’ll get a helpful pop-up notification at checkout.
For example, when I was shopping for groceries and makeup at one of my favorite stores, Capital One Shopping offered me a 4% rewards credit, and found 10 coupon codes to try.
When you click the button to “Try Codes”, Capital One Shopping scans through each one automatically to see which gives you the best deal.
Once the coupon(s) are tested and eligible credit applied, you’ll get another friendly pop-up that tells you whether or not any of the coupons worked, how much you saved, and when your credit will be available in your Capital One Shopping account.
2. Amazon price comparison
This Amazon-specific feature searches the web to help you find the best available deal. If another seller on Amazon offers a better deal, or there’s a better deal off Amazon, Capital One Shopping will show you.
Anytime you’re on an Amazon product listing, you’ll see a Capital One Shopping button under the price that indicates whether or not there is a better price available for that product. If another merchant or retailer is selling the same item for less, then you’ll see a green Capital One Shopping button with the amount you can save elsewhere.
When you click it, the button will redirect you to the Capital One Shopping-associated site where you can see the offer and claim your savings.
If something like this happens, you can let Capital One Shopping know when you return to the original listing. When you click the green button on Capital One Shopping to claim your deal, you’ll get a helpful pop-up that asks “Was this a good result?” Even if you didn’t get the deal you expected, you can inform Capital One Shopping and help improve the experience for the next user.
3. Amazon watchlist price drops
This is another Amazon-specific feature. If you’ve found an item you like with a price you don’t, you can click the white “W+” button to add it to your watchlist.
Capital One Shopping will track the price for that item — on Amazon and at other retailers — for 60 days and let you know if the price drops or if it finds a better deal.
Capital One Shopping also tracks your history for products you view across multiple sites. At any time, you can visit your watchlist in your account to see if the price has dropped on any of your recently viewed items. You can clear your history under Account Settings > Clear my product history.
You can also click the Capital One Shopping extension icon in your browser to view the product’s price history for up to the last 365 days.
4. Universal product search engine
If you already know what you want to buy, you can search for it directly on Capital One Shopping or by clicking the browser extension and typing in the search box.
Your search will take you to Capital One Shopping’s website where you can filter options by price and brand. The search feature also works on mobile, which is debatably more convenient than the online search tool. If you’re already shopping in-store, use the Capital One Shopping app on your phone to scan the barcode. Capital One Shopping will search other retailers and let you know if there’s a better price available.
I rarely use this feature myself, mostly because I rarely know exactly what I’m looking for until I find it. At that point, I either use Capital One Shopping to look for coupon codes or add it to my watchlist.
5. Personalized offers
When you log in to your Capital One Shopping account, you’ll see personalized offers from some of Capital One Shopping’s most popular retailers.
6. Mobile price comparison
If you’re shopping on Amazon from your phone and need a price check, you can text the product to Capital One Shopping. They’ll send you a text back with a link to compare prices at other retailers.
Related: 15 Best Cash Back Apps to Earn Rewards
How to Redeem Capital One Shopping Credits
Whenever you redeem an eligible offer with Capital One Shopping, it’ll show up as a “credit” in your account. So, if you make a $100 purchase with a 5% reward, you’ll receive $5 in Capital One Shopping credit. For most offers, you’ll see your rewards within 7 days.
You can redeem your credit in exchange for free gift cards to places like Amazon, Target, and more. Some gift cards start at $5, but others require a minimum of $10 or $25 to cash out.
Secondly, though the options are good, they’re fairly limited. While other rewards sites offer gift cards to dozens or even hundreds of retailers, Capital One Shopping currently has around 57 options, and Amazon isn’t one of them.
Alternatives to Capital One Shopping
The downsides of Capital One Shopping are fairly straightforward. They collect or have access to significant personal information, the app or browser extension can slow your device, and despite a working coupon code or rewards credits, you still may find a better deal elsewhere once shipping and fees are factored in.
If, for those reasons, you’d prefer to use a Captial One Shopping alternative, we suggest looking at these similar options.
Honey
Honey boasts a vast user community of 17 million users that continuously contributes to its pool of coupons, potentially offering more discount opportunities. Its integration with PayPal, a widely used payment system, ensures enhanced security and convenience. Notably, earned Honey credits are redeemable for cash instead of just gift cards, which is a welcome perk.
Rakuten
Rakuten offers cash back on purchases from a wide range of online retailers, often providing users with substantial savings over time. Its long-standing reputation and partnerships with thousands of stores may offer broader shopping options. Additionally, Rakuten periodically offers welcome bonuses and promotions, enhancing the potential for earning rewards.
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| App or browser extension | Browser extension | App or browser extension |
| Automatically applies coupon codes at checkout | Automatically applies coupon codes at checkout | Notifies you of sales, coupon codes, and cash back |
| 4.8/5 stars on Chrome | 4.8/5 stars on Chrome | 4.9/5 stars on Chrome |
| Gift cards only | Cash or gift cards | Mailed check only |
| $0.01 cashout minimum | $10 cashout minimum | $5 cashout minimum |
FAQs
Bottom Line: Is Capital One Shopping Worth It?
As a Capital One Shopping user since 2017, I don’t see myself moving away from the platform any time soon. It’s an easy, low-effort way to save money on the things I’d be buying anyway, especially on the price stuff, like my occasional makeup palette or home decor. The money I save with Capital One Shopping is money I know I wouldn’t have saved otherwise because I don’t like manually searching a hundred sites for a coupon code that works.
If you’re someone like me who loves the idea of saving money but doesn’t want to search every site looking for a good deal, then Capital One Shopping is probably a good fit for you. With Capital One Shopping, there’s no searching, just saving.
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