“Side Hustlers” Set to Premiere March 1st on The Roku Channel
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Think Shark Tank except what happens after getting a deal with a shark. Emma Grede and Ashley Graham work with successful side hustlers to transition from coach pitch to the big leagues.
Roku, a leading TV streaming platform, is expanding its content library with the introduction of original programming, marking a significant step into the realm of content creation.
Among the new slate of Roku Originals, “Side Hustlers” emerges as a standout series, promising to captivate audiences with its unique blend of entrepreneurship and reality competition.
Premiere Details
“Side Hustlers” is set to premiere on March 1, 2024, exclusively on The Roku Channel. The 5-episode [season 1] series will delve into the journeys of women entrepreneurs as they develop their side hustles with the aim of transitioning them into full-time careers.
Under the guidance and mentorship of Emma Grede and Ashley Graham, the show offers a blend of inspiration, business acumen, and personal growth narratives.
Related: 20 Best Business Ideas for Women Entrepreneurs
Behind the Scenes
Produced by Hello Sunshine, Reese Witherspoon’s media company, “Side Hustlers” is part of Roku’s initiative to bolster its position in the streaming landscape with original content that resonates with its audience’s preferences and current trends.
This move reflects Roku’s desire to deliver diverse and engaging content, leveraging the reach and influence of prominent figures in the entertainment and business worlds.
How to Tune In
To watch “Side Hustlers,” viewers will need access to The Roku Channel, available on Roku devices. The channel offers a mix of free and premium content, making it a versatile platform for a wide range of viewing preferences.
As the premiere date approaches, Roku is expected to provide more details on how to tune in, ensuring audiences won’t miss the opportunity to witness these entrepreneurial journeys unfold.
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