I Make Up to $250 an Hour Sharing My Opinion — Here’s How
We spoke to a former startup VP and financial coach who earns hundreds from user research studies — and how you can start landing them too.
Most of us have seen the promises: “Get paid for your opinion!” Or maybe we’ve tried the survey apps — tapping through endless questions for pennies, hoping it all adds up to something worthwhile.
📌 Side Hustle: Paid research studies
💰 Revenue: $100–$300/month
🗓️ Started: 2024
Featured Quote:
“This isn’t a primary income stream. It’s a supplement — but a really efficient one.”
For Dr. Annie Cole, a financial educator and former startup VP, that wasn’t cutting it.
“I was looking for ways to earn quick money online — something I could share with my coaching clients,” she said. “But most of the surveys I found paid maybe a dollar or two for 10 to 15 minutes. It just didn’t feel worth it.”
Then she discovered research platforms like Respondent and UserInterviews — where companies pay everyday people, freelancers, and industry professionals anywhere from $60 to $250 for short interviews, product feedback sessions, or targeted focus groups. The work was more targeted. But so was the payoff.
Annie began earning up to $300 a month participating in just one or two studies, often for less than an hour of her time. And while it’s not a full-time hustle, it became a high-ROI supplement that fit neatly into her broader income puzzle.
Here’s how she made it work — and what you can do to get in on the action, too.
The Shift from Pennies to Premium
Annie first came across Respondent.io while researching flexible ways to make money online — both for herself and for the clients she coached. At the time, she was exploring popular options like Swagbucks and Survey Junkie, where users can earn small amounts of money in exchange for answering basic consumer questions.
Those platforms did offer real payouts. But for Annie, the math didn’t add up.
“I remember seeing surveys that paid $2 or $3 for 15 minutes, sometimes more,” she said. “But after trying a few, I realized how much time I was spending just to earn a few dollars. I needed something that made better use of my skills and background.”
That’s when she discovered a different category of paid research platforms — ones that didn’t just want general consumer feedback, but were looking for professionals with specific experience. That’s when Respondent.io and UserInterviews.com stood out.
These studies are usually run by companies, product teams, or researchers — and they’re looking for specific types of participants. The work is more selective — but also far better compensated. Studies might involve a 30-minute Zoom interview, a prototype testing session, or a group discussion about software tools. Payouts typically range from $60 to $250 per session.
“I was surprised by how legit it was,” Annie said. “You’re talking to real researchers, and they’re genuinely interested in your experience.”
How It Works (and Why It Pays So Well)
Getting started with Respondent.io or UserInterviews.com is straightforward. Creating an account is free, and once you’re in, you can browse a feed of open studies — or set up alerts based on your background and interests.
Annie opted for the latter. “I set up email alerts so I didn’t have to check constantly,” she said. “Then I created a Gmail filter that sent all the study invites to their own folder. Once a week, I’d scan through them and apply to the ones that made sense.”
Most applications are short — a few screening questions to help researchers identify qualified participants. For Annie, this weekly check-in takes around 20 minutes. She typically applies to a handful of studies and lands one or two per month.
That’s often enough to earn between $100 and $300, depending on the payout. She’s completed one-hour sessions that paid $60 — and others that paid as much as $250 for a single interview.
The key difference between these studies and most paid survey sites? The people behind them.
Rather than relying on algorithms or mass polling, these platforms connect participants with real researchers, often at startups, consulting firms, or large companies, who are looking for specific insights. They may want to speak with business owners using a particular software tool, parents with kids of a certain age, or freelancers in creative industries. The more specific the study, the higher the pay.
Of course, higher pay usually means more selectivity — and that’s where many people get stuck.
🎯 Getting Picked Is the Hard Part:
These aren’t open-to-everyone surveys. Researchers are looking for highly specific people — business owners, product users, professionals in niche roles. To boost your odds, fill out your profile in full (tools you use, responsibilities, industries), and apply quickly when something’s a fit. Studies often fill up within hours of being posted.
Why It’s Worth It (Even If It’s Not a Full-Time Gig)
For Annie, participating in paid research isn’t about replacing a full-time income — it’s about maximizing her time when the right opportunities come along.
“I don’t spend hours scrolling or applying,” she said. “I just check once a week, apply to a few studies, and usually land one.”
In a typical month, one study might pay her $100. On a good month, it’s closer to $250 — often for less than an hour of her time. That’s an effective hourly rate well above what most freelance or gig work offers.
There are no ongoing commitments — no client check-ins, no deliverables, no follow-ups. Just a one-time session where you share your insights and get paid.
Still, she’s realistic about the limitations.
That mindset is key. Research studies like the ones hosted on Respondent.io and UserInterviews.com are competitive and highly specific. But when your background aligns, the payoff can be significant for the time invested.
✅ Tips for Getting Started with Research Studies
- Complete your profile with care. Add your roles, industry, tools, and areas of expertise. The more detailed, the better your match odds.
- Set up alerts and use filters. Annie routes all study invites to a separate Gmail folder for easy weekly scanning.
- Don’t apply to everything. Focus on studies that align closely with your real experience.
- Be quick. Most studies close within hours of being posted — timing matters more than volume.
- Show up like a pro. Treat each study like paid consulting. Be on time, be thoughtful, and follow instructions.
A Small Part of a Bigger Financial Picture
For Annie, paid research studies are just one piece of the puzzle.
Since leaving her startup job in 2024, she’s built a portfolio of income streams: selling her book on Amazon, offering financial coaching at Money Essentials, doing contract work through platforms like Fiverr and Upwork, and creating digital products through her online business.
Participating in research studies isn’t her main focus — but it’s an efficient, flexible way to earn extra cash when the right opportunities come along.
“I say this all the time to my community: diversification is everything,” she said. “One month a book might sell more, the next it’s a freelance project, the next it’s a $250 study. I just try to stay open.”
That mindset — combining curiosity, flexibility, and strategy — is what makes this kind of side hustle work. You don’t need to rely on it. Treat it like a smart bonus — not a grind — and the occasional payout can be one of the easiest wins in your income mix.
Related:
- How One Woman Earns $300/Mo Promoting Brands on Social Media
- 189 Side Hustle Ideas for Making Extra Money in Your Spare Time
- How This “Tasker” Makes $1,000/Week Handing Out Flyers for Businesses