Casey Watson
Contributor
For more than 13 years, Casey Watson has helped brands communicate with clarity, purpose, and personality. Through her business, Casey Watson Media, she has partnered with organizations across industries to craft copy that connects with audiences and drives results. At DollarSprout, she brings that same expertise to creating resources that help readers discover new ways to earn, grow side hustles, and build income streams that fit real life.
Her client work includes collaborations with Dunham + Company, Socially Present, and The United Methodist Church, where she has produced everything from long-form articles to conversion-focused email campaigns and fundraising content. She has also served as a marketing communication specialist, social media manager, and staff writer, building broad experience across healthcare, technology, and finance.
When she’s not writing, Casey enjoys reading and spending time with her husband, Ben, and their children, Chloe and Graham, in Paducah, Kentucky.
Education
- Murray State University: B.S. in Journalism
Connect with Casey on LinkedIn to learn more or check out her latest articles on DollarSprout.
Most Side Hustles Fizzle. Here’s Why — and What Actually Works
Not long ago, Jerrica Long hit a wall — literally. The Greenlight Yourself founder and storytelling expert had been clocking 15 to 18-hour days in Hollywood, juggling jobs from assistant to showrunner. The grind caught up to her. She was running on fumes, so worn out that one night, she nodded off at the wheel…
The Freedom Trap: Why Gig Work Isn’t Always Paying Off
Katria Farmer has never felt at home in a traditional office. Even during a graduate school internship, she remembers it feeling “wrong and stifling.” “I was sure I would die early if I had to stay with that lifestyle,” she says. Farmer isn’t alone in looking for another way. Nearly half of American workers —…
The Side Hustle You Haven’t Tried Might Be… a W-2 Job
Not every side hustle needs to go viral or scale to six figures. Sometimes, the smartest extra income is the most overlooked — like working a few shifts a week at a bookstore, office front desk, or museum gift shop. In 2025, with freelance fatigue rising and gig app pay stagnating, more workers are quietly…
Everyone’s a Creator Now — But the Middle Class Still Gets Ignored
Every platform has its stars. The million-subscriber YouTuber. The podcast host with a book deal. The TikTok creator who quits their job after one viral video. But scroll past the headlines and you’ll find a different kind of creator. A woman with 15,000 subscribers who’s been posting tutorials for years and still earns just $300…